Things to Remember While developing SaaS GTM Strategy in 2023
A SaaS GTM strategy helps businesses to reach and sell services to the targeted audience, they focus on the most promising channels and tactics to get into the market
3 Tips for Account-Based Marketing (ABM)
ABM requires a deep understanding of the companies you are targeting and being aware of your goal, industry trends.
Top 5 B2B Marketing Strategies for 2023
Top 5 B2B marketing strategies for 2023
Increase Your Customer Experience on the path from ABM to ABX
Collaboration between the marketing, sales, and customer service teams is the best formula to create an effective customer experience.
ABM to ABX, Banking on Customer Engagement Like Never Before!
ABM and ABX strategies are becoming increasingly crucial for the B2B industry as customers demand more personalized experiences.
Five Techniques to Consider While Defining and Analysing an Account Score
There’s nothing more frustrating than being surprised when a prospect gets cold or feeling helpless because your marketing and sales teams have no idea where a particular high-quality account is in the sales funnel. Are you considering competitors? Is your product or service consistent?
Optimizing Sales Cycles with higher value comes with expectations!
Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in a single approach.
ABM or Demand Gen, which is the smarter choice in 2023?
ABM is a highly targeted approach focused on specific accounts, while Demand Gen is a broader approach focused on generating leads, and increasing brand awareness.
Efficient Strategy Guide for B2B Marketing on LinkedIn
Marketers have undervalued LinkedIn for an extensive period, but now it is getting loads of grip, mainly in B2B marketing. And it is obtrusive because in view that Microsoft acquired LinkedIn.
B2B Lead nurturing – Way to get Marketing Qualified Leads
B2B lead nurturing is the relationship-building process with potential customers to move them through the sales funnel.