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VM RePORTS

November 3, 2026

AI in B2B Marketing: Hype vs. Reality

Is AI adoption translating into measurable business value?AI adoption is widespread across B2B marketing, but its impact on business performance

Inside the Modern Buying Committee

September 21, 2026

Inside The Modern Buying Committee

Explore how modern B2B buying committees make decisions, including stakeholder roles, committee size, buyer research, consensus, and purchase behavior.

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8%+ engagement rate on preliminary follow - up | <2% lead replacement needed | Largest Q4 pipeline generation.

Rubrik is a global enterprise technology company that focuses on data security and cyber resilience.

How ServiceNow Achieved 1.5x Higher ROAS and 90% MQL Conversion with Vereigen Media's Account-Based Marketing Programs

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