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Vereigen Media, a U.S.-based B2B demand generation company, today announced the publication of its Modern Buying Committee Report, which examines how expanding stakeholder groups, independent research, and internal decision-making are reshaping enterprise B2B purchasing.
The report finds that the average B2B buying committee grew from 5.4 stakeholders in 2015 to 6.8 in 2025. Enterprise transactions valued at more than $1 million involve 14 to 23 stakeholders.
The Modern Buying Committee Report highlights a fundamental challenge for B2B organizations: reaching a single decision-maker is no longer enough to influence complex purchasing decisions.
Business technology purchases involve stakeholders across finance, IT, operations, executive leadership, procurement, and legal. Each group brings different priorities and evaluation criteria to the purchasing process.