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Resource Library

VM Reports

Buyer Attention & Engagement Study

August 17, 2026

Buyer Attention & Engagement Study Report

Explore B2B buyer attention and engagement study report for 2026, with benchmarks on content, channels, buyer behavior, AI, personalization, and
SAAS Demand Generation Spend Analysis Report

July 20, 2026

SAAS Demand Generation Spend Analysis Report

The global SaaS Demand Generation Spend Analysis Report, covering a SaaS market projected to grow from USD 310–330B in 2025

April 20, 2026

Cybersecurity Marketing Spend Benchmark Report

Explore cybersecurity marketing spend trends, market growth, and key drivers shaping the $400Bn global cybersecurity market by 2030.

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