The Impact of Influencer Marketing on B2B Lead Generation
“Incorporating influencer marketing into marketing strategies is crucial for B2B companies to generate high-quality leads.” In the era of digital marketing, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. It has been observed that influencer marketing is predominantly used in the B2C industry but is now also […]
What’s New in B2B Marketing This Year (2023)
B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing.
How to Increase B2B Brand Awareness in 2023?
Branding is essential for any organization to sell its products or services and generate revenue for the company.
