Verified Content Engagement: The Secret to High-Quality Lead Generation

With the advancement of B2B marketing, generating leads is only half the battle; the challenge is to ensure that those leads are highly qualified and ready to convert. This is what Verified Content Engagement aims to achieve. Verified Content Engagement isn’t just an ordinary lead gen strategy; it is a way of making businesses action-oriented […]
The 2025 Playbook: Combining First-Party Insights with Verified Content Engagement to Drive ROI

In today’s dynamic B2B world, Businesses aim for deeper connections and measurable outcomes. Evolving past conventional approaches, relying on first-party data and independently measured content engagement to power successful marketing campaigns and Drive sustainable and measurable ROI. This playbook will examine how these shifts are transforming the path to success for B2B marketers. The Foundation […]
Optimize Your ABM Strategy: Targeting Key Prospects with EOY Budgets

As the year winds down, we find ourselves in a crucial decision-making phase for organizations as they decide on their End-of-Year (EOY) budgets. For marketers—especially those practicing Account-Based Marketing (ABM)—there’s no better time of the year. Companies are looking to invest unspent budgets wisely, and you have the opportunity to engage in high-value accounts. Marketers […]
How to Target the Right Audience with VM Engage

In the fast-paced and evolving B2B world, companies must become more sophisticated about targeting, engaging, and measuring their content’s impact with the right people. VM Engage program is performance media redefined; we help generate meaningful engagement through verified content. But how do you know if this is working? Knowing the numbers behind VM Engage and […]
Evolution of B2B Communication Channels Beyond Email

86% of marketers counted the impact and claimed excellent communication keeps clients! Do you still commute with prospects the old way? Email is the primary tool for B2B communication. Since its inception, it has been used as a channel for virtually everything, from introductory contacts to intensive talks and agreements. Nevertheless, with business becoming […]
How Behavioral Insights Can Supercharge Your ABM Campaigns

Marketers who are using ABM are seeing over 171% growth in their Annual Contract Value (ACV). Are you building the same trust to get such results? The face of B2B marketing has been changed by Account-Based Marketing (ABM), which has moved from general, wide-ranging campaigns to concentrated strategies focused solely on specific accounts. Nevertheless, it […]