The Real Price of Third-Party Data Aggregators
You’re on the right track- investing in outreach, running campaigns, and trusting your vendors for “QUALIFIED” B2B leads.
But the results? Inconsistent, underwhelming, and suspiciously off target.
If this sounds familiar, you’re not alone, and the problem might not be your strategy. It might be your data source.
Most vendors rely on aggregators, chains of third-party resellers, to source leads. You never see the original data. You can’t check how it was collected or if it aligns with your Ideal Customer Profile (ICP).
Outcome? Poor engagement, brand erosion, wasted ad spend, and time.
“Bad data costs companies an average of $15 million per year.” – Gartner.
That’s the hidden cost of lead aggregation.
Now, let’s pull back the curtain on what happens when you take aggregators out of your data strategy. Also, see what can happen if you decide to keep them.
What Are Aggregators, and Why They’re Killing Your Campaign ROI?
Aggregators act as middlemen. They gather data by compiling contact information from resellers, open databases, and other unknown sources, which are built for volume rather than quality results.
- Leads are often outdated, scraped, or recycled.
- No transparency seen in the data sourcing process.
- Aggregated data lacks engagement history.
- Data rarely matches your ICP precisely.
- Your outreach looks untargeted and out of sync.
Because aggregators focus on scale, they often disregard ethics and accuracy. You’re buying numbers, not verified interest.
Problems with lead aggregation:
- Outdated and incomplete data
- Zero accountability for compliance (CCPA, GDPR)
- ICP mismatches leading to poor conversion
DiscoverOrg, cited in InfoCleanse, states that each sales representative loses 550 hours and $32,000 annually due to poor or incomplete data.
Why Your Strategy Needs First-Party B2B Contact Sourcing
Removing aggregators doesn’t create a gap, it opens a better path. Using first-party B2B contact sourcing involves gathering data directly from individuals who have interacted with your brand or content.
This shift gives you:
Let’s get real about what automation often delivers:
- Owned B2B contact lists: You control the source.
- Ethical contact data sources: No third-party inaccurate data.
- Real-time engagement insights: Data is clean and genuine based on current insights.
When you control the data, you control the narrative. You ensure accuracy, relevance, and compliance throughout the campaign process.
How Vereigen Media Delivers Leads. Done Right.
At Vereigen Media, we take data seriously, by removing the middlemen. We own the data, verify the engagement and eliminate the vendors and aggregators completely.
Here’s how we do:
- Rely on first-party B2B contact sourcing, manually verified.
- Deliver zero aggregation marketing data.
- Use 100% human verification, no bots, shortcuts, or guesswork.
- Align your outreach to your exact Ideal Customer Profile (ICP).
We don’t rent leads from unknown aggregators or third-party vendors for B2B marketing. We create them by engaging with real people. These individuals have interacted with your content, downloaded assets, or shown genuine interest.
Our process includes:
- Real: Based on actual first-party engagement signals. Not just a data list, an accurate, engagement-verified list.
- Relevant: Manual data validation against your ICP by over 200 experts
- Reliable: Strict privacy compliance with GDPR, CCPA, and other privacy laws.
We focus on an actionable strategy to generate “Leads. Done Right.”
What Happens When You Own Your B2B Data
What happens when you cut aggregators out and rely on trusted, owned sources?
- Higher engagement: You’re engaging genuine people who have an engagement history with your content.
- Faster conversion: Leads are targeted to the contact lists matching your Ideal Customer Profile (ICP).
- Stronger brand safety: Relying on first-party data, with human verification, helps in brand trust.
- Better ROI: Targeting the engaged people matching your ICP results in an increase in conversion and ROI.
Case Study Snapshot: Vereigen Media helped Real Clients.
1. AnyDesk needed to increase brand presence across new geographies. Through our engagement model:
- Immediate email engagement rate: 8%+
- <2% lead replacements needed.
- Largest Q4 generation impact.
2. ServiceNow had strict ABM goals. We delivered:
- 90% of leads delivered are converted to MQL.
- Leads met the criteria, and only <1% replacement is needed.
3. Cybersecurity Client faced duplicate data and a drop-off in engagement. We delivered:
- Accurate leads, matched ICP.
- Guaranteed registrants for their digital events.
When your data comes from real interaction, it works harder for you.
CEO’s Data Rule: Own it or Lose Relevance
“If it’s not yours, it’s not useful” – Hrvoje Smolic, Founder & CEO of GraphiteNote
Relevance comes from knowing your source.
When your data doesn’t come from genuine interaction and real engagement, you are building a strategy on inaccurate data. Aggregated data lack’s reliability and relevance. First-party data enables you to drive genuine engagement, increase conversions, and improve ROI with a decrease in time.
At Vereigen Media, we don’t rely on relevancy. We build it. This is what matters most in the B2B market, and this is possible with the data you own, trust, and can act on confidently.
Owning your data ensures:
- Accurate targeting to your Ideal Customer Profile (ICP).
- Reliable compliance adhering to the privacy policies like GDPR and CCPA.
- Stronger brand reputation while relying on the first-party data source.
Beyond the Aggregators: Vereigen Media’s Solutions
We help U.S. based businesses across IT, SaaS, Admin Services, and more succeed with:
Verified Content Engagement:
- Leads engaged with your content before the lead validation and delivery.
- We verify that the leads interact with your content and are genuinely engaged.
- We track time spent, clicks, and scroll depth to ensure interest.
VM Engage (Display Ads):
- First-party intent data and ad placement drive better ad conversion.
- Expand market awareness.
- Achieve scalability.
- Our smart display media solution boosts engagement.
Event Registrations:
- Hyper-targeted invites.
- Attract registrants who care about your event’s value.
Human Verification:
- No bots or scraped data.
- 200+ in-house experts manually validate every lead.
Privacy-First Compliance:
- Built-in GDPR and CCPA standards
- We help protect your brand while building it.
Data-driven organizations are 23 times more likely to gain customers. They are also 6 times more likely to keep them. – Data Ideology
You Can’t Build Trust on Borrowed Data, Own It.
The fastest way to lose trust is by chasing leads with no connection to your brand. Aggregators can provide scale, but they come at a cost in key areas such as- brand credibility, campaign performance, and compliance.
It’s time to stop renting risk and start owning outcomes. Your audience deserves better, and so do you.
Ready to eliminate guesswork and elevate your outreach?
Book a free strategy session with Vereigen Media and discover how first-party, human-verified data drives trust, conversion and ROI.
At Vereigen Media we don’t just generate leads. We deliver Leads. Done Right.
By Akash Waghmare
