Intent data is a powerful tool businesses can use to reach their target audience effectively. By analyzing intent data, you can create targeted marketing campaigns and sales efforts that resonate with your audience and increase the likelihood of conversion. It’s important to remember that intent...
In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and...
Businesses that focus on content creation mostly use a lot of resources. However, content syndication allows you to reach more people with fewer resources. In the B2B world, "content syndication" means sending articles, blogs, videos, podcasts, and other marketing materials to other websites. In simple language,...
Customer journey orchestration is a way to plan and manage how customers interact with and learn about a brand, product, or service....
B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing....
Marketers have undervalued LinkedIn for an extensive period, but now it is getting loads of grip, mainly in B2B marketing. And it is obtrusive because in view that Microsoft acquired LinkedIn....
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies....