The Impact of Influencer Marketing on B2B Lead Generation 

Incorporating influencer marketing into marketing strategies is crucial for B2B companies to generate high-quality leads.  In the era of digital marketing, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. It has been observed that influencer marketing is predominantly used in the B2C industry but is now also […]

The Ultimate Guide to Networking Events in B2B Marketing 

Networking is a great way to meet new potential customers, partners, and influencers and learn about recent industry trends and opportunities. These gatherings provide unique opportunities for professionals to establish meaningful connections, foster relationships, and generate valuable leads.

Why Does the B2B Industry Need Content Syndication?  

Businesses that focus on content creation mostly use a lot of resources. However, content syndication allows you to reach more people with fewer resources.  In the B2B world, “content syndication” means sending articles, blogs, videos, podcasts, and other marketing materials to other websites. In simple language, republishing the same content on different platforms is also […]

MQL vs SQL: Understanding Qualified Leads in B2B Industry

In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and Sales Qualified leads (SQLs) commonly get more attention due to the revenue perspective.