Building Your 2025 Marketing Funnel: Best Practices for Lead Acquisition
In the fast-paced world of B2B marketing, the dynamic landscape of 2025 offers both challenges and unprecedented opportunities for companies looking to optimize their lead acquisition process. At Vereigen Media, we know that creating an effective marketing funnel is about leveraging cutting-edge tools and strategies, being open to change, embracing technology, and connecting with your […]
2025 Planning: What to Prioritize in Your Digital Marketing Budget
As we approach 2025, the digital marketing landscape is becoming more competitive than ever. With technology evolving rapidly, as well as increasing buyer expectations and tighter data regulations, B2B organizations who want to compete at the front must apply best practice digital marketing budgeting. Smart resourcing will help you increase exposure but also drive meaningful […]
Maximize ROI with Targeted ABM Content: Proven Tips!
Maximize your ROI with targeted ABM content by focusing on high-value accounts. Discover proven strategies to enhance engagement and deliver impactful results. Account-Based Marketing (ABM) targets high-value accounts rather than a large audience, allowing organizations to adapt messaging and content to the specific demands and challenges of focused prospects. This method not only encourages deeper […]
Leveraging Account-Based Marketing: Turning Prospects into Profitable Partnerships
Study has shown that, out of all marketing strategies, account-based marketing had the highest return on investment (ROI) for 85% of marketers that tracked ROI. The thing is known by every newcomer to any business; the Market is full of products and services. Therefore, traditional marketing approaches often fail to create personalized experiences that speak […]
The Role of Intent Data Score in Planning ABM Strategies
Infusion of intent data score into intent data has resulted in astonishing results for ABM marketing strategies
Key Account Management: Maximizing Customer Relationships
Organizations that are keen on maximizing the value of their relationships with their most valuable prospects must incorporate a key account management strategy. Key account management is a business strategy that aims to get the most out of the relationships between a company and its most important customers. By focusing on these key accounts, businesses […]
How ABM helps create a successful lead generation program
Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors.Consider creating a campaign targeting IT Managers for a product-based company.
ABM or Demand Gen, which is the smarter choice in 2023?
ABM is a highly targeted approach focused on specific accounts, while Demand Gen is a broader approach focused on generating leads, and increasing brand awareness.
Optimizing Sales Cycles with higher value comes with expectations!
Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in a single approach.
3 Tips for Account-Based Marketing (ABM)
ABM requires a deep understanding of the companies you are targeting and being aware of your goal, industry trends.
