Vereigen Media has unveiled a new episode of its executive interview series, “Direct from the Source,” featuring Hrvoje Smolić, the CEO of GraphiteNote and a former astrophysicist. In this episode, Smolić shares his unique perspective on the future of B2B demand generation, emphasizing the growing role of first-party data and explainable AI over black-box solutions. As a pioneer in no-code machine learning, he highlights how human judgment remains critical in achieving scalable and compliant marketing strategies.
Hosted by Dave Steinmeyer, Managing Partner at Vereigen Media, the discussion blends innovation insights with frontline marketing realities. It offers actionable takeaways for B2B marketers, sales leaders, and GTM professionals navigating a privacy-first era—where automation, personalization, and trust must coexist.
