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Vereigen Media has released a new episode of its podcast series From the Source, featuring Rebecca Halpern, Senior Marketing Manager of Integrated Digital Solutions at Conduent. The episode delivers a direct and expert-led discussion on what drives measurable results in modern B2B marketing. It also highlights common gaps where many organizations fail to align strategy with actual buyer behavior.
Hosted by Dave Steinmeyer, Managing Partner at Vereigen Media, From the Source targets B2B marketers, demand generation leaders, and revenue-focused professionals. The podcast focuses on practical, real-world strategies for building scalable and high-impact growth engines.
In this episode, Rebecca Halpern shares insights on how organizations can improve marketing effectiveness by leveraging intent data, aligning with key stakeholders, and delivering relevant content. The conversation moves beyond surface-level tactics and explores how successful teams design strategies that drive consistent growth.
Through this series, Vereigen Media continues to provide actionable insights that help B2B professionals refine their marketing approach and achieve stronger business outcomes.