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Vereigen Media, a leading B2B demand generation company recognized for its first-party data approach and zero-outsourcing model, has released the latest episode of its flagship podcast series, From the Source. The thought-leadership series brings together marketing leaders and industry experts to discuss the strategies shaping the future of B2B growth.
Hosted by Dave Steinmeyer, Managing Partner at Vereigen Media, the latest episode features Karina Shabelsky. During the conversation, Shabelsky shares her perspective on how artificial intelligence is transforming marketing operations and influencing the way modern B2B organizations approach demand generation.
The discussion explores the growing role of AI in marketing workflows, the evolution of account-based strategies, and the changing landscape of search. Drawing from real-world experience, Shabelsky provides practical insights into how marketing teams can adapt to emerging technologies while maintaining focus on measurable business outcomes.
Rather than focusing on theory, the episode delivers actionable perspectives from the front lines of B2B marketing. Listeners gain a deeper understanding of how AI is reshaping engagement strategies, improving operational efficiency, and influencing the future of digital marketing.