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How Branded Content can Improve Your Brand’s Visibility 


Increase your brand’s online visibility with branded content and understand the value it adds to your business beyond generic content 

Gaining and keeping brand visibility is critical in digital space. As people learn to ignore commercials, traditional techniques of advertising are losing their potency. Because of this change in consumer habits, marketers have started using branded content. This blog delves at the ways in which branded content can boost your brand’s visibility in B2B and general marketing and provides data from authoritative sources to back up these claims. 

Branded Content 

Which involves creating content that subtly promotes your brand and its values to your target audience in such a way that it resonates with them emotionally. 

What Can Be Done with Branded Content 

1. Consumer Engagement and Trust 

Branded content is designed to resonate with consumers. It aims to engage and provide value rather than simply pushing products or services. This approach builds trust. According to a study by Time Inc. (Published in Marketing Dive), 90% of consumers prefer custom content from brands rather than traditional advertising.

2. Increased Sharing 

Branded content often goes viral because it’s shareable. When content resonates with your audience, they’re more likely to share it with their networks.

3. Higher Recall and Recognition 

Consumers remember branded content better than traditional ads. A study by  

4. Better SEO and Search Rankings 

Branded content often includes relevant keywords and valuable information, which can improve your website’s search engine rankings. HubSpot reports that companies that publish 16 or more blog posts per month receive 3.5 times more traffic than those publishing four or fewer. 

5. Extended Reach through Influencers 

Partnering with influencers can exponentially extend your brand’s reach. A study by Influencer Marketing Hub reveals that for every dollar spent on influencer marketing, businesses earned an average of $5.78. 

Tips for Effective Branded Content 

To maximize the benefits of branded content, consider the following tips: 

1. Know Your Audience:

Understand your target audience’s preferences, needs, and pain points to create content that resonates. 

2. Authenticity Matters:

Authenticity is key to building trust. Ensure that your content aligns with your brand’s values and mission. 

3. Quality Over Quantity:

Focus on creating high-quality content rather than churning out vast quantities. 

4. Use Data Analytics:

Measure the performance of your branded content to refine your strategy continually. 

5. Consistency:

Maintain a consistent brand voice and style across all your content.

Branded Content in B2B 

Before we delve into the statistics, let’s understand why branded content a game-changer for B2B marketing is:

1. Building Credibility and Trust:

B2B buyers often make decisions based on trust and credibility. Branded content positions your brand as an industry expert, fostering trust and credibility among potential clients. 

2. Complex Sales Cycles:

B2B sales typically involve a longer and more complex decision-making process. Branded content helps nurture leads, keeping your brand at the forefront during this extended journey. 

3. Educational Focus:

B2B buyers seek informative content that helps them make informed decisions. Branded content addresses this need by providing valuable insights and solutions. 

4. Word-of-Mouth and Referrals:

Effective branded content is often shared within professional circles, leading to word-of-mouth recommendations—a vital aspect of B2B success. 

Stats to Address  

Now, let’s go through some of the statistical data.

1. Trust and Content Consumption 

According to the Content Marketing Institute (CMI), 96% of the most successful B2B content marketers say their audience views their organization as a credible and trusted resource. 

2. Influence of Content on Purchasing Decisions 

A SWZD study reveals that 95% of B2B buyers consider content as trustworthy when evaluating a company and its offerings. 

3. Lead Nurturing through Content 

Marketing Insider Group states that companies that publish more than 16 blog posts per month generate 4.5 times more leads than those publishing 0-4 posts. 

4. ROI of Branded Content 

According to the Content Marketing Institute (Published in Search engine journal ) 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy. 

Success Stories in B2B Branded Content 

Two prime examples of B2B brands using branded content effectively are Adobe’s and IBM’s Think Marketing. Adobe’s offers valuable marketing insights, showcasing Adobe’s expertise while catering to their target audience—marketing professionals.

IBM’s Think Marketing focuses on content that explores various aspects of marketing, technology, and business strategy, positioning IBM as a thought leader in the B2B tech space. 

Key Takeaways and Strategies 

To leverage branded content effectively in B2B marketing: 

1. Understand Your Audience:

Create content tailored to the specific needs and challenges of your target audience. 

2. Thought Leadership:

Establish your brand as a thought leader by producing in-depth industry insights and research reports. 

3. Educational Resources:

Offer educational content that helps your audience solve problems and make informed decisions. 

4. Measurement and Iteration:

Continuously measure the performance of your branded content and refine your strategy based on data. 

5. Branded content is not just a trend:

 it’s a proven strategy for enhancing brand visibility, building trust, and driving results in both B2B and broader marketing contexts. By adopting a strategic approach to branded content, you can position your brand as a trusted industry resource, nurture leads effectively, and ultimately enhance your brand’s visibility and success in the market. 

In Summary,  

In current times where traditional advertising wanes, branded content shines. It captivates audiences, builds trust, and enhances recall. From B2B to B2C, the formula remains consistent: know your audience, lead with expertise, educate, and adapt. It’s the key to lasting brand visibility and success in the modern market. And to this value of branded content to your brand connect with us now!


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