How AI Is Helping B2B Companies Drive Innovation And Growth
“The use of AI is surging swiftly in the B2B industry which is becoming more digitalized. How is it transforming the B2B landscape?” As someone who has worked in the B2B industry for several years, I’ve seen firsthand how technology has transformed the way we do business. One of the most exciting developments in recent […]
Efficient Strategy Guide for B2B Marketing on LinkedIn
Marketers have undervalued LinkedIn for an extensive period, but now it is getting loads of grip, mainly in B2B marketing. And it is obtrusive because in view that Microsoft acquired LinkedIn.
Five Techniques to Consider While Defining and Analysing an Account Score
There’s nothing more frustrating than being surprised when a prospect gets cold or feeling helpless because your marketing and sales teams have no idea where a particular high-quality account is in the sales funnel. Are you considering competitors? Is your product or service consistent?
