Why B2B Marketing Isn’t Just About Capturing Leads Anymore
If you’re in B2B marketing, you know the frustration. You spend weeks planning a campaign, crafting the perfect messaging, and generating leads. Your content syndication efforts bring in downloads, your webinar registrations look promising, and the numbers seem solid.
But then, something happens—or instead, something doesn’t happen.
The leads that once looked interested stopped responding. Sales teams reach out, but they hear crickets. And before long, the initiative fades into the background while competitors keep the conversation going. This isn’t just a sales problem—it’s a marketing challenge.
