Skip to content 
Content validation and content syndication are two different approach, but they are equally crucial in B2B demand generation. Content validation ensures that your data is accurate, relevant, and actionable for your targeted outreach matching your ICP, whereas B2B content syndication enhances your reach across trusted third-party platforms which are genuinely looking out for the solutions and the services as you offer, generating high-intent leads and revenue opportunities. Understanding these differences helps B2B marketers refine their strategy for the measurable business outcomes.
Content validation approach helps you clean and verify the database for accuracy and better deliverability.
- Content syndication approach distributes you valuable content across trusted third-party platforms aligning your ICP, this help you drive real b2b leads for your pipeline growth.
- Combines approaches help you drive visibility and inbound demand.
Knowing these differences helps you get more refined data to syndicate your content and standing unique in the market
To distinguish the strategies, we need to get a clearer picture of the planning and execution of marketing operations.
Here, two of the most significant processes often used in B2B lead generation are contact validation and content syndication. Understanding their tips and toes helps marketers enhance their strategy.
Know the Key Differences Between Contact Validation and Content Syndication?
1. Purpose and Objective
i) Contact Validation:
Contact validation primarily aims to ensure the accuracy and validity of contact information in your database. This process involves verifying that email addresses, phone numbers and other contact details are correct and current.
The main objective is to maintain a clean, reliable database to maximize the effectiveness of communication efforts and reduce bounce rates.
ii) Content Syndication:
On the other hand, content syndication refers to providing your valuable content across trusted third-party platforms besides yours as well as these platforms help you reach out more people, aligning your ICP, while increasing brand visibility, driving targeted traffic,and generating genuine leads that matters.
2. Process and Methodology
i) Contact Validation:
Contact validation process is to confirm the accuracy, authenticity, and deliverability of the data. Its methodology focuses on actionable contacts that facilitates effective communication, marketing, and fraud prevention.
ii) Content Syndication:
Content syndication entails re-posting your content on other people’s websites, blogs or platforms. This can be done either manually or by the use of syndication networks and tools that facilitate automatic processes.
It may include full-syndication or snippets plus links to the original sources. The methodology involves choosing relevant syndication partners and platforms in line with the target audience and content objectives.
3. Impact on Marketing Strategy
i) Contact Validation:
The contact validation process greatly impacts marketing strategy, while improving email deliverability, reduces bounce rates, and boosts engagement, ensuring your content reaches their intended recipients.
ii) Content Syndication:
Content syndication impacts on a marketing strategy since it enhances the coverage of your materials as well as broadening its base of users. Also it helps create brand awareness besides driving traffic to your website.
Furthermore, this type of content generation brings quality leads and improves SEO because it produces backlinks to your site. Thought leadership is supported by this approach and your brand will become an authority in your field.
“89% Of B2B marketers use content syndication as their primary strategic operation for lead gen operation”
4. Challenges and Considerations
i) Contact Validation:
Constantly updating the database is one of the recurring issues with regards to contact validation. The contacts can instantly become obsolete, so constant validation must be carried out for accurate data.
Moreover, one should also think of privacy matters concerning personal data of individuals as provided for under the GDPR that generally needs much care in handling contact information.
ii) Content Syndication:
Content duplication and SEO are challenges associated with content syndication. Duplicating content leads to negative impacts on search engine ranking and thus canonical tags need to be adopted or content must be syndicated avoiding any SEO penalties.
Lastly, selecting appropriate partners for syndicating is also pivotal to make sure that you get audience that suits your topic area while maintaining quality as well as context of it.
5. Metrics and Measurement
i) Contact Validation:
Email deliverability rates, bounce rates, and engagement rates are some of the metrics used in measuring the effectiveness of contact validation. In order to have successful validation process, this means that there should be a high deliverability rate and low bounce rates which will show you that your contacts are accurate and up to date.
These statistics when noted are essential for establishing how good your database is with respect to its quality and the effectiveness of the process employed in its validation.
ii) Content Syndication:
The success of content syndication can be measured through metrics like conversions, time spent on page, bounce rate, lead quality and number of backlinks or referral traffic.
By assessing these numbers which tell about the extent to which other websites link to you as well as whether those linking links draw traffic to your site will enable one come up with a better conclusion on how effective is their distribution strategy thus helping them to modify it accordingly.
These statistics help determine the wide area covered by the contents incorporated into syndication processes as well as their significance.
In Conclusion
Content syndication and contact validation are both important in a complete B2B marketing, with each playing a different role and providing different advantages. Contact validation guarantees that your database is accurate and reliable, thereby enhancing communication efficiency and eventually improving the campaign’s performance.
On the other hand, content syndication extends the scope of your articles on web, enhances brand exposure and directs high-quality traffic to your website. Marketers can optimize their strategies to achieve better results by understanding and using the distinctions in these two procedures.
Vereigen Media a trusted b2b lead generation agency is prominent partner of the marketers to achieve great in the business. Connect with us now!
By Akash Bhagwat