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The Ultimate Guide to Content Syndication for Lead Generation 

Research has found that return on investment on content marketing is 6 times higher than other marketing strategies.

To appeal to the more of a broad audience, your content needs a distribution, and that distribution is content syndication. If executed well then, you can draw leads from the deepest of the market.

In further read, you’ll get to know the in and out of content syndication to nurture more leads and draw more business.   

Knowing Content Syndication  

When content is published on other websites so that it becomes viewable to wider audiences, this is known as content syndication. Different forms of contents like articles, blogs, videos and infographics among others are used. The main aim is driving traffic back to your site while enhancing brand visibility and generating leads. 

Why Content Syndication? 

  1. Broader Reach: By syndicating your content, you could reach out to people who would be impossible through own channels only. With such expanded reach there can be more leads or increased brand recognition. 
  1. Better SEO: More organic traffic from search-engines will flow into your website due to high-quality backlinks from reputable syndication partners. 
  1. Marketing at Low Cost: You do not need much money for repurposing existing pieces of information; hence cost-effective marketing on the web can take place via content syndication. 

How Lead Generation is Driven by Content Syndication 

1. Targeted Exposure 

Content syndication makes it possible for you to put your content before people who are already interested in what you have to say. For instance, if you are a B2B company, syndicating your content on LinkedIn or industry-specific websites can attract professionals who need solutions in your field. 

2. Improved Reputation 

When featured on known websites, the reputation of your brand improves. The fact that potential leads stumble upon your content on popular websites goes a long way in boosting trust towards your brand and willingness to buy whatever you’re offering. 

3. Opportunities for Capturing Leads 

Effective distribution of content ensures that there are provisions for lead capture. This may involve things like embedded forms, calls-to-action (CTAs) as well as gated-content where visitors must provide their contact details in order to access valuable resources. 

4. Tracking and Analytics 

Most of the platforms used for content syndication offer detailed analytics so that you can determine which pieces of content perform better than others and where most of your leads come from. Such statistics are important when improving the overall content strategy focusing on channels with better outcomes. 

(Source: Demand Metric

Best Practices for Content Syndication 

1. Choosing the Appropriate Partners 

It is important to choose correct partners for syndication. Look for websites and platforms that may have the same target audience as you do, and which already have a good reputation in your niche. For instance, Outbrain, Taboola, LinkedIn. 

2. Create Valuable Content 

The content must be of high quality. Make sure it is informative, interesting and relevant to your readership. Good quality content is more likely to be shared therefore increasing its reach and effectiveness. 

3. SEO Optimization 

Use key words that are related to your topic so that search engines can easily identify it whenever someone performs a search using those terms. Direct users back to your site with back links thereby generating traffic while boosting your SEO efforts. 

4. Use Clear CTAs 

Put clear compelling calls-to-action in your syndicated content including asking themc to visit the website, download a resource or contact for inquiry. 

5. Measure Performance 

Analyze tools use their analytics methods to evaluate how well their syndicated contents perform; this includes tracking metrics like click-through rates (CTR), conversion rates and leads generated from such articles or posts thereby providing data necessary for refining a strategy focusing on effective channels of communication only.  

Examples and Facts  

Content syndication is best illustrated through some genuine cases and figures from established media houses. 

Example: HubSpot’s Syndication Success 

HubSpot, a major marketing and sale software vendor, employs content syndication successfully in its lead-gen campaigns. They use platforms like Medium, Business 2 Community and LinkedIn to syndicate their content to reach wider audience and generate high quality leads. 

According to HubSpot, companies that blog regularly generate 55% more website visitors and 97% more inbound links than those that do not. This increased visibility and engagement directly contribute to their lead generation efforts. 


  • B2B Lead Conversion: For instance, Neil Patel found out that compared to other techniques; content marketing delivers returns on investment six times higher. 
  • LinkedIn: According to a new data by HubSpot the social network for professionals is reportedly 277 percent more efficient at generating leads than Facebook (and formerly Twitter). 

Challenges and Solutions 

Challenge: Content Duplication Issues 

A common worry when it comes to content syndication is duplicate content which can affect search engine optimization (SEO) negatively. Prevent this by implementing canonical tags that identify the original source of the content and working with partners who respect these considerations. 

Challenge: Evaluating ROI 

It can be hard to determine the return on investment (ROI) from content syndication. This can be addressed through tracking leads from syndicated content using UTM parameters as well as your CRM system. Thus, you will have clearer perspective on how effective your syndication attempts are. 

Challenge: Quality Content Consistency 

Mastery over quality in across-platforms distribution of other persons’ articles is not easy to come by. Establish a plan for distributing contents indicating adaptation standards and checking quality whether or not content marketing is required. 

In Conclusion 

Expanding your reach and generating leads is what makes content syndication a powerful tool. Just select right partners, create high-quality contents then make use of the analytics to ensure that your efforts are maximized in terms of their efficiency. This means that content syndication can greatly improve your lead generation strategy and enhance business growth as seen from various statistics involving leading publishers.

To begin with, start including content syndication in your marketing plan and let Vereigen Media help you with this, Connect with our lead gen experts now! 

By Akash Bhagwat 

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