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Zero-outsourcing is leading the demand generation approach with this evolving era, driving growth for B2B brands. Instead of relying on inaccurate, outdated, irrelevant data, and risky data a sustainable in-house approach is must which helps businesses control fully over the data quality, compliance, buyer engagement, and ROI. Here’s Vereigen Media, a B2B demand generation agency helps organizations to succeed while prioritizing first-party data and human-verified engagement while winning the privacy-driven market.
- Outsource data leads to inaccuracy, irrelevant, and outdated data.
- It’s risky which results in brand erode, reduce brand engagement, conversion, and ROI.
- In-house zero-outsourcing approach helps B2B marketers with the verified, compliant, and sales-ready leads.
In the ever-evolving dynamic world of B2B marketing, demand generation is the most crucial aspect for businesses that are always looking to boost their sales pipeline with high-quality, accurate, and sales-qualified leads. Numerous B2B demand generation companies outsource their leads from third-party vendors or aggregators, for faster work process, but they face challenges like data inaccuracy, non-compliance and wasted sales efforts.
As the world moves towards more reliable and sustainable marketing strategies, zero-outsourcing has emerged as a powerful way to approach lead generation. It makes sure that you have better control over data quality while being compliant with the latest privacy rules and regulations.
This blog explores why zero-outsourcing is crucial and why it’s the future of B2B demand generation marketing that delivers verified leads driving a maximum impact.
The Pitfalls of Outsourced Demand Generation
Although outsourcing demand generation is cost-effective for businesses. But this doesn’t do any good for your sales pipeline. The leads received from vendors or aggregators are generally outdated and inaccurate, this leads to several hidden risks that can hamper marketing success and brand trust.
1. Compromised Data Quality
Third-party vendors don’t have a strong verification process, and this leads to inaccurate, outdated and irrelevant leads. Businesses not only waste marketing efforts but also suffer from low conversion rates due to their dependence on third-party data.
2. Risk of Security and Compliance
The outsourced data from third-party data vendors doesn’t align with the privacy laws and regulations to collect the data. The organizations that partner with these third-party data vendors are always at risk of security and compliance. This non-compliant data leads to legal penalties and damaging brand’s reputation and trust among the potential users.
3. Lack of Control Over Customer Engagement
Businesses that outsource the leads don’t have direct control over data, data history, and customer interaction. By personalizing the data according to the prospects pain-points and challenges, you can communicate to individual potential customers, impacting to brand building and customer relationship.
4. High Cost in Long Term
Although third-party data seems to be cost-effective, due to its inaccuracy, businesses end up spending more while nurturing those outsourced leads. Whereas, if you have an in-house demand generation team, you will get reliable and accurate leads with less investment.
Outsourced vs. Zero-Outsourcing (Quick Comparison)
Why Zero-Outsourcing is the Future of Sustainable Marketing?
Businesses want to build a long-term strategy that will drive them to high marketing ROI while maintaining integrity and quality, and zero outsourcing perfectly fits this strategy. Zero-outsourcing approach ensures transparency and trust-driven lead generation.
1. In-House Lead Generation = Full Control
If you have an in-house team for lead generation, you can have full control over every touchpoint, right from the delivery of content to engagement verification.
At Vereigen Media, we identify, engage and nurture only those prospects who have shown actual intent, hence, this results in high-quality sales-ready leads.
2. Verified Engagement, Not Blind Distribution
Cold emailing or relying on third-party lists is the talk of yesterday now because you get leads in your CRM that have never seen your content.
Vereigen Media’s Verified Content Engagement a content syndication service, ensures that the leads have actually engaged with the content. These boosts trust and improve nurture outcomes.
3. Compliance and Privacy, Built-in
First-party data that is generated with the in-house team ensures that all the privacy rules and regulations are being followed.
At Vereigen Media, we are compliant with all the GDPR and CCPA regulations. No lead is passed who hasn’t opted in or shown real intent.
4. Better ROI, Less Waste
Outsourcing the lead generation doesn’t help the businesses in reducing the cost, these leads are enriched and nurtured, which puts more pressure on the sales team.
At Vereigen Media, we focus on quality over quantity. We provide leads that are sales ready. This shortens the sales cycle, increases the conversion and results in improving the marketing ROI.
Conclusion
As the world is moving towards privacy rules and regulations driven marketing, Zero-outsourcing is not an option now, but it’s a necessity now. By having an in-house demand generation team, businesses can have greater control over the data quality while being compliant and this leads to an increase in the ROI.
At Vereigen Media, we help businesses to smoothly transition to a zero-outsourcing approach, which provides high-quality, verified, and intent-driven demand generation.
Stop relying on others for your B2B organizational growth.
Book your free strategy session with Vereigen Media the trusted B2B lead generation agency empowers verified engagement, pipeline acceleration, and revenue ready outcomes achieving sustainable growth.
By Manraj Singh