In the fast-evolving dynamic world of B2B marketing, demand generation is the most important aspect for businesses that are looking to increase their sales pipeline with high-quality, accurate, and sales-ready leads. There are various companies that are outsourcing their lead generation to third-party vendors, but they face challenges like data inaccuracy, non-compliance and wasted sales efforts.
As the world moves towards more reliable and sustainable marketing strategies, zero-outsourcing has emerged as a powerful way to approach lead generation. It makes sure that you have better control over data quality while being compliant with the latest privacy rules and regulations.
This blog covers why zero outsourcing is the sustainable future of demand generation and how businesses can use it to drive a maximum impact.
The Pitfalls of Outsourced Demand Generation
Although outsourcing demand generation is cost-effective for businesses. But this doesn’t do any good for your sales pipeline. The leads received from third-party vendors are generally outdated and inaccurate. Not only this, but there are also several hidden risks that can hamper marketing success and brand trust.
1. Compromised Data Quality
Third-party vendors don’t have a strong verification process, and this leads to inaccurate, outdated and irrelevant leads. Businesses not only waste marketing efforts but also suffer from low conversion rates due to their dependence on third-party data.
2. Risk of Security and Compliance
Third-party vendors don’t follow the latest rules and regulations to collect the data; hence, they and their partners are always at risk of security and compliance. This can lead to legal penalties and damaging of a brand’s reputation and trust among the users.
3. Lack of Control Over Customer Engagement
Businesses that outsource the lead generation don’t have direct control over customer interactions. This doesn’t let them build a strong relationship with the prospects.
4. High Cost in Long Term
Although third-party data seems to be cost-effective, due to its inaccuracy, businesses end up spending more for nurturing those leads. Whereas, if you have an in-house demand generation team, you will get reliable and accurate leads with less investment.
Why Zero-Outsourcing is the Future of Sustainable Marketing?
Businesses want to build a long-term strategy that will drive them to high marketing ROI while maintaining integrity and quality, and zero outsourcing perfectly fits this strategy. Zero-outsourcing approach ensures transparency and trust-driven lead generation.
1. In-House Lead Generation = Full Control
If you have an in-house team for lead generation, you can have full control over every touchpoint, right from the delivery of content to engagement verification.
At Vereigen Media, we identify, engage and nurture only those prospects who have shown actual intent; hence, this results in high-quality sales-ready leads.
2. Verified Engagement, Not Blind Distribution
Cold emailing or relying on third-party lists is the talk of yesterday now because you get leads in your CRM that have never seen your content.
Vereigen Media’s Verified Content Engagement ensures that the leads have actually engaged with the content. This boosts trust and improves nurture outcomes.
3. Compliance and Privacy, Built-in
First-party data that is generated with the in-house team ensures that all the privacy rules and regulations are being followed.
At Vereigen Media, we are compliant with all the GDPR and CCPA regulations. No lead is passed who hasn’t opted in or shown real intent.
4. Better ROI, Less Waste
Outsourcing the lead generation doesn’t help the businesses in reducing the cost; these leads are enriched and nurtured, which puts more pressure on the sales team.
At Vereigen Media, we focus on quality over quantity. We provide leads that are sales ready. This shortens the sales cycle, increases the conversion and results in improving the marketing ROI.
Conclusion
As the world is moving towards privacy rules and regulations driven marketing, Zero-outsourcing is not an option now, but it’s a necessity now. By having an in-house demand generation team, businesses can have greater control over the data quality while being compliant and this leads to an increase in the ROI.
At Vereigen Media, we help businesses to smoothly transition to a zero-outsourcing approach, which provides high-quality, verified, and intent-driven demand generation.
If you are ready to take control of your lead generation, reach out to us, and our team will connect with you to help you achieve sustainable growth.
By Manraj Singh
