Sylvain Awad on Intent Data, AI & Revenue-Focused Marketing

In this From the Source Podcase episode, Managing Director of Vereigen Media Dave Steinmeyer sits down with Sylvain Awad, Director of Demand Generation, to discuss and unpack how modern marketing has evolved from broad brand awareness to measurable business outcomes.

Their conversation explores the growing importance of precise audience targeting, account-based strategy, and stronger alignment between marketing and sales while challenging common misconceptions around AI and intent data.

Listeners here will gain practical insights into campaign measurement, vendor collaboration, account-based marketing, and understanding customer behavior before chasing the latest marketing trends.

Whether you’re leading demand generation, optimizing marketing investments, or refining your go-to-market strategy, this podcast episode highlights why marketers must focus on measurable outcomes, continuous optimization, and customer intelligence for building smarter, more accountable B2B marketing programs.