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In this episode of the From the Source Podcast, Vereigen Media welcomes Dunya Riechelson, President of Allytics, for a thought-provoking discussion on how modern B2B buying behavior is reshaping marketing strategies. Drawing from decades of experience in marketing, client services, content, and program execution, Dunya shares why today’s buyers no longer follow predictable paths and instead expect self-directed, transparent, and highly relevant experiences.
The conversation explores the growing influence of buying committees, the demand for credible information, and the increasing importance of aligning marketing efforts with measurable business outcomes. Dunya, alongside Vereigen Media’s Dave Steinmeyer and Amber Rebold, examines how trust, authenticity, and revenue-focused decision-making are becoming essential drivers of B2B success.
Whether you lead marketing, sales, or revenue growth initiatives, this episode offers valuable perspectives on navigating evolving buyer expectations, building organizational trust, and creating strategies that deliver meaningful business impact. Tune in and join the conversation by sharing your thoughts on how B2B buying has changed within your organization.
