Maximizing B2B Lead Generation with First-Party Data Strategies
First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types. Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]
A basic guide to how Intent Data is the future in B2B Market
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.
