Essential Tech Tools for B2B Lead Generation in 2024
Are you using these tech tools: AI-integrated CRM, bots, Clearbit? If not, then you are missing out on a mine of high-quality leads B2B industry has always been adaptive to the new technologies and 2024 has not been an exception. New tech tools like ABM systems supported by AI, lead processing tools, marketing automation tools […]
Why B2B Lead Scoring is Vital for Your Business Growth?
B2B lead scoring is a process of evaluating potential leads and assigning a score based on a predefined set of criteria that indicate their level of interest in your product or service. This score is then used to prioritize leads and determine the most valuable opportunities for your sales team to pursue. There are various methods of B2B lead scoring, including demographic scoring, behavioral scoring, and predictive scoring.
Why Does the B2B Industry Need Content Syndication?
Businesses that focus on content creation mostly use a lot of resources. However, content syndication allows you to reach more people with fewer resources. In the B2B world, “content syndication” means sending articles, blogs, videos, podcasts, and other marketing materials to other websites. In simple language, republishing the same content on different platforms is […]
MQL vs SQL: Understanding Qualified Leads in B2B Industry
In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and Sales Qualified leads (SQLs) commonly get more attention due to the revenue perspective.
