From MQLs to Revenue: The Shift to Outcome-Driven Marketing Metrics
Marketing teams have focused their strategies on generating the marketing qualified leads (MQLs) over the years. These top-of-funnel metrics can give momentum to the businesses but don’t guarantee the impact. While the metrics like impressions, clicks, and MQLs (marketing qualified leads) served their purpose, the B2B marketing landscape has entirely changed now. Today, it’s not […]
