2025 Planning: What to Prioritize in Your Digital Marketing Budget
As we approach 2025, the digital marketing landscape is becoming more competitive than ever. With technology evolving rapidly, as well as increasing buyer expectations and tighter data regulations, B2B organizations who want to compete at the front must apply best practice digital marketing budgeting. Smart resourcing will help you increase exposure but also drive meaningful […]
Hidden Costs of Lead Aggregators for B2B Marketers
Learn how quick lead generation can result in missed opportunities, wasted resources, and impact your brand’s success and budget. Those who seek a quick scale in lead generation irrespective of the relevancy of leads, opt for lead aggregators, and find themselves tangled in web of missed opportunities and wasted resources. Initially, these sites offer an […]
5 Misconceptions About Sales-Qualified Leads (SQLs) Debunked
If 94% of B2B buyers are doing research before contacting any sales reps, how are you planning your SQL strategy? One of the most important things in B2B sales and marketing is Sales-Qualified Leads (SQLs), often called the golden ticket towards closing deals. These are leads that have gone through a process of scrutiny and […]
The Ultimate Guide to Content Syndication for Lead Generation
Research has found that return on investment on content marketing is 6 times higher than other marketing strategies. To appeal to the more of a broad audience, your content needs a distribution, and that distribution is content syndication. If executed well then, you can draw leads from the deepest of the market. In further read, […]
Maximizing Your ROI: Effective Lead Management Strategies for Lost Deals
Transform lost deals into growth opportunities with strategic lead management. Maximize ROI and adaptability in a fast-paced market field. Contrary to what many people may think, in a sales field, losing deals does not necessarily mean that you have failed; instead, it is a chance for improvement through effective Lead management. Since you lose customers […]
