The Follow-Up Fallout: Top Mistakes Sales Teams Make with Marketing Leads
In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the generated leads consist of the perfect ICPs, but the bridge between marketing-qualified leads (MQLs) and converted leads is fragile, and small mistakes can lead to significant losses in conversion rates, […]
First-Party Data: The Key to High ROI Demand Generation
Companies need to have smarter, more efficient and highly data-driven demand generation strategies to stay ahead of the competition. As we move towards a privacy-driven world, where the privacy rules and regulations are constantly evolving and third-party cookies are declining, businesses must move towards more sustainable yet effective ways to target and engage prospects. First-party data has […]
Impact of Cost-Per-Lead (CPL) on Lead Generation Strategy
Are you really paying an average of $310 for a single lead? Read our CPL analysis and reduce the cost burden Every dollar spent on acquiring potential customers matters in business. As companies try to maximize return on their marketing investments, awareness and optimization of Cost-Per-Lead (CPL) has become crucial. CPL is a key marketing […]
