The Top Challenges of Third-Party Data in B2B Marketing
With the perks of ease and reliability, third party data comes with challenges that aren’t that easy to overcome. Sometimes, in the list of data used by marketers, the third-party data takes a critical place. As said, “third-party data” has its own unique challenges that can render marketing campaigns ineffective! Yes, the repercussions are there. […]
The Significance of Data Segmentation in B2B Lead Generation
The use of data in business is to identify needs and make assumptions based on predictive market metrics, and for that, segmentation is required the most
