How to Turn Intelligence Data Into Actionable Insights?
In the data-driven world of B2B marketing, the real value isn’t in your data but in the data you can use. Data underpins intelligent decision-making – which is never more accurate than building an effective B2B marketing strategy. Yet obtaining actionable intelligence from your data relies on having the capabilities, technology, and structure to do […]
Optimize Your ABM Strategy: Targeting Key Prospects with EOY Budgets
As the year winds down, we find ourselves in a crucial decision-making phase for organizations as they decide on their End-of-Year (EOY) budgets. For marketers—especially those practicing Account-Based Marketing (ABM)—there’s no better time of the year. Companies are looking to invest unspent budgets wisely, and you have the opportunity to engage in high-value accounts. Marketers […]
2025 Planning: What to Prioritize in Your Digital Marketing Budget
As we approach 2025, the digital marketing landscape is becoming more competitive than ever. With technology evolving rapidly, as well as increasing buyer expectations and tighter data regulations, B2B organizations who want to compete at the front must apply best practice digital marketing budgeting. Smart resourcing will help you increase exposure but also drive meaningful […]
How to Target the Right Audience with VM Engage
In the fast-paced and evolving B2B world, companies must become more sophisticated about targeting, engaging, and measuring their content’s impact with the right people. VM Engage program is performance media redefined; we help generate meaningful engagement through verified content. But how do you know if this is working? Knowing the numbers behind VM Engage and […]
How Verified Content Engagement Can Elevate Your Marketing Success
In B2B marketing, it’s not enough to distribute content. You need to give people content that matters to them on a deep level, and that’s where Verified Content Engagement (VCE) comes in. Because when you use VCE, you need to distribute your content farther and wide. You’re building meaningful relationships with prospects who actually want […]
How Intelligence Data Can Improve Your Lead Scoring?
Is your lead scoring strategy missing crucial signals? Discover how intent data uncovers buyer interest, helping you prioritize leads and boost conversions. Intelligence data is an important tool in the b2b sale and marketing process and finding a way to incorporate this into a business is vital too. This type of data gives intelligence on […]
What is Verified Content Engagement and Why Should You Care?
Is your lead gen strategy truly engaging? Discover how Verified Content Engagement changes the game by prioritizing real interest over mere exposure. B2B marketing is not just about informing the prospects about the brand, instead it is focused on targeting only those who are interested. In this regard, Vereigen Media’s Verified Content Engagement (VCE) changes […]
Maximize EOY Budgets: How to Stretch Your 2024 Marketing Dollars
Maximize your EOY marketing budget with strategies that enhance ROI, streamline spending, and prepare your business for a successful 2025. We are in the final quarter of 2024; the clock is ticking for B2B marketers to make the most of their end-of-year (EOY) budgets. With October already underway, many businesses are reassessing their financial commitments […]
Maximize ROI with Targeted ABM Content: Proven Tips!
Maximize your ROI with targeted ABM content by focusing on high-value accounts. Discover proven strategies to enhance engagement and deliver impactful results. Account-Based Marketing (ABM) targets high-value accounts rather than a large audience, allowing organizations to adapt messaging and content to the specific demands and challenges of focused prospects. This method not only encourages deeper […]
Emerging Technologies Impacting B2B in the Next 5 Years
See how emerging technologies like AI, Blockchain, IoT, and AR-VR will shape B2B transformation in the coming years. The pace of technology is fast, gripping, and hard to keep up with, including AI, Blockchain, advanced IoT, and AR-VR. AR-VR primarily enhances user experience, but it also matters in the B2B sector. The next five years […]
