2025 Planning: What to Prioritize in Your Digital Marketing Budget
As we approach 2025, the digital marketing landscape is becoming more competitive than ever. With technology evolving rapidly, as well as increasing buyer expectations and tighter data regulations, B2B organizations who want to compete at the front must apply best practice digital marketing budgeting. Smart resourcing will help you increase exposure but also drive meaningful […]
Effective B2B Social Media Strategies for Building Engaged Communities
LinkedIn is the most influential platform amongst the B2B marketers as it helps them generate 80% of the leads. One just can’t say that the social media marketing is just for B2C. But it did opened doors for B2B domains to put out the content and build a relative community online. B2B social media is […]
Why do Sales & Marketing need to be aligned for Successful ABM?
Account-Based Marketing (ABM) offers a lot of benefits to the B2B market. It is said that the use of the ABM program for lead generation, is creating major opportunities with lower cost and better client relationships.
A basic guide to how Intent Data is the future in B2B Market
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.
B2B Lead nurturing – Way to get Marketing Qualified Leads
Lead nurturing is the technique of taking note of the desires of your prospects at each degree of your sales cycle and speaking answers to them for constructing belief and maintaining a connection
