What’s New in B2B Marketing This Year (2023)
B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing.
Why ABM Should Be The Top Priority In 2023
B2B companies are facing competition and constraints in reaching their target audience. ABM can be crucial for decision-makers as business landscape evolves.
Top 5 B2B Marketing Strategies for 2023
Top 5 B2B marketing strategies for 2023
Why do Sales & Marketing need to be aligned for Successful ABM?
Account-Based Marketing (ABM) offers a lot of benefits to the B2B market. It is said that the use of the ABM program for lead generation, is creating major opportunities with lower cost and better client relationships.
A basic guide to how Intent Data is the future in B2B Market
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.