How AI Is Helping B2B Companies Drive Innovation And Growth
“The use of AI is surging swiftly in the B2B industry which is becoming more digitalized. How is it transforming the B2B landscape?” As someone who has worked in the B2B industry for several years, I’ve seen firsthand how technology has transformed the way we do business. One of the most exciting developments in recent […]
Why do Sales & Marketing need to be aligned for Successful ABM?
Account-Based Marketing (ABM) offers a lot of benefits to the B2B market. It is said that the use of the ABM program for lead generation, is creating major opportunities with lower cost and better client relationships.
A basic guide to how Intent Data is the future in B2B Market
Intent data is a collection of the behavioral patterns of users that helps you to understand the intention of your users to purchase a product. Intent data is usually collected by tracking IP addresses and cookies.
Top 5 B2B Marketing Strategies for 2023
Top 5 B2B marketing strategies for 2023
Why ABM Should Be The Top Priority In 2023
B2B companies are facing competition and constraints in reaching their target audience. ABM can be crucial for decision-makers as business landscape evolves.
What’s New in B2B Marketing This Year (2023)
B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing.
