Top Digital Engagement Tactics Every B2B Marketer Should Use in 2024
Talking about digital marketing, the percentage of businesses using video marketing has risen from 61% to 91% in the past 8 years. While putting out any content asset online on any social media platform out there, the only goal of any marketing executive is to get the maximum engagement. Especially in B2B industry, the engagement […]
A Beginner’s Guide to Streamlining Lead Generation
Discover essential for your B2B lead generation process. These actionable tips will help you attract potential customers and convert them into loyal clients. Lead generation is an important process for businesses in the fast-paced digital marketing industry. It is the bedrock of any B2B strategy, enabling firms to lure prospects and turn them into returning […]
From Cold Calls to Clicks: Modernizing Lead Generation Techniques
Are you aware of it? When you mention a common LinkedIn group on a cold call, your success rate increase by 75%, but is it enough? Lets discuss! Lead generation in B2B marketing over time has gone through one of the many ways. Cold calling and direct mail, that were seen as the prominent for […]
5 Key Differences Between Contact Validation and Content Syndication
Knowing these differences helps you get more refined data to syndicate your content and standing unique in the market To distinguish the strategies, we need to get a clearer picture of the planning and execution of marketing operations. Here, two of the most significant processes often used in B2B lead generation are contact validation […]
Maximizing B2B Lead Generation with First-Party Data Strategies
First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types. Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]
Leveraging Data Analytics for Precision in Account-Based Marketing
When you are using DATA in your marketing operations there is a possibility that you’ll see a 15% increment in your Marketing ROI. Securing high value client is a dream of every business out there, and ABM helps you focus on those high value clients than rather opting for broader reach. ABM filters out your […]
People First, Profit Follows: The Future of B2B Branding
“88% of consumers believe that the experience provided by the company matters as much as the product or service.“ Profit-centric strategies have always been the traditional practice of B2B branding at B2B. Nevertheless, today’s most successful B2B brands are those that prioritize people before profits, as they understand that sustainable growth and profitability is premised […]
Why Quality Leads Matter More Than Quantity: A Data-Driven Analysis
Data suggests that B2B lead generation is leaning towards quality over quantity in 2024, learn how this shift is changing the dynamics of sales and marketing. In B2B marketing, the pressure to deliver quantifiable results is relentless. The cornerstone of this pursuit is lead generation—the art and science of cultivating potential customers for a business’s […]
How Content Syndication Turbocharges Your Lead Generation Efforts in 2024
Reports suggest that 80% brands are using content syndication to increase their brand awareness, and 61% claim it to be their most prominent lead generation tool
