You’ve got targets to hit. Revenue to generate. Sales teams are counting on you. But if you don’t have the right lead generation partner, you’re not just wasting time, you’re wasting marketing budget.
In today’s B2B marketing world, where compliance, accuracy, and personalization are crucial. Vendor vetting in your lead generation is everything. Gartner’s latest report states that poor data costs organizations around $12.9 million each year. It also leads to missed opportunities and compliance risks.
At Vereigen Media, great lead generation starts with better questions. Here are the key questions every B2B marketer should ask their lead generation vendor. This will help avoid wasting budget, time, and trust.
1. How Do You Source and Qualify Your Leads?
This is foundational. Suppose a vendor relies on third-party aggregators or other data brokers. The data lists generated are often outdated, inaccurate, or worse, non-compliant. It’s time to reconsider your relationship.
Why it matters:
- First-party data is invaluable. The information collected is directly from the customers. This first-party data is verified, consented and relevant.
- Aggregated data are not genuine, they are inaccurate and do not match your Ideal Customer Profile (ICP).
“If it’s not yours, it’s not useful.” – Hrvoje Smolic, Founder & CEO of GraphiteNote.
At Vereigen Media, we rely on first-party data and verified content engagement. The data is continuously validated and verified through real human interaction. We verify that every lead is genuinely engaged with your content, not just received an email.
2. Do You Verify Human Engagement Before Delivering Leads?
Ask your vendors:
- Did the contact actually engage with your content?
- Did a human verify it?
- Was there time-based interaction?
At Vereigen Media:
- All leads come from verified content engagement.
- Time-spent metrics track engagement.
- Every contact is manually verified in-house.
3. What Compliance and Privacy Standards Do You Follow?
With the rise of global privacy regulations, compliance is no longer optional. Your vendor must understand and follow U.S. laws on data protection.
Key compliance questions:
- Are you GDPR and CCPA compliant?
- Do you collect and store opt-in consent?
- How do you manage data subject requests?
At Vereigen Media, we prioritize privacy. We use a first-party, opt-in lead generation model with no gray areas.
4. Do You Outsource Any Part of Your Lead Generation Process?
Suppose your vendor outsources any part of their process, data, outreach, or validation. You face issues such as inaccuracy, inconsistency, and compliance risks.
Our stance? Zero outsourcing. Ever.
At Vereigen Media, we handle human verification, first-party data, and campaign delivery, all in-house.
5. Can You Show Me Results?
A strong vendor should have real, quantifiable success stories. Ask for:
- Campaign case studies.
- Engagement stats.
- Conversion rates
At Vereigen Media, we don’t make fake promises or strategies, we back them up.
- ServiceNow: 90% of leads delivered converted to MQLs.
- AnyDesk: < 2% lead replacement rate. It also has the highest Q4 pipeline impact from any marketing effort.
6. How Do You Personalize Outreach and Targeting?
Generic outreach is the fastest route to getting ignored. Personalization has become essential.
Ask:
- How do you personalize messaging?
- What persona and firmographic data do you use?
- Do you use content engagement as a trigger for action?
At Vereigen Media, we use VM Engage to dynamically adapt outreach based on real-time engagement data.
7. What Support Do You Offer After Leads Are Delivered?
The best vendors don’t disappear after delivering the lead.
Questions to ask:
- What happens if a lead is invalid?
- Do you offer replacements?
- Will I have a dedicated account manager?
At Vereigen Media, we do more than just delivery. We provide campaign insights and transparent reporting, aligning with your follow-up process.
8. How Do You Support Event Registrations and Campaign Goals?
Planning a webinar or virtual event? Ensure your vendor can deliver real, guaranteed registrants, not just random names.
Vereigen Media uses first-party data to connect with the right audience for your events. We also verify engagement to ensure effectiveness.
9. How Do You Define Success?
If your vendor’s success metric is “quantity,” you’re talking to the wrong partner.
Ask how they measure:
- Engagement rates
- Conversion performance
- Pipeline impact and return on investment (ROI)
Our success at Vereigen Media is defined by the number of leads that convert into real customers. As leads aren’t the finish line, conversions are.
Bonus Round: 6 More Questions You Shouldn’t Skip
- Do you use data brokers or aggregators?
- Can you walk me through the lead generation workflow?
- How do you ensure contact accuracy and compliance with legal requirements?
- Can I make changes mid-campaign?
- What platforms and channels do you use?
- What’s your typical timeline for lead delivery?
Vereigen Media: Leads. Done Right.
At Vereigen Media, we’re more than a vendor, we’re your in-house B2B growth partner. With:
- 107+ million first-party B2B contacts.
- Zero outsourcing
- Verified content engagement
- Human Verification
- Privacy-first operations
“Vereigen Media outperformed every other supplier we worked with. They feel like an extension of our team.”
-Hieu Trung Do, Digital Marketing Specialist. ServiceNow.
Ready to Stop Guessing and Start Converting?
Book your strategy session with Vereigen Media today. Let’s align your lead generation strategy with accuracy, compliance, and real outcomes.
Leads. Done Right.
By Akash Waghmare
