20 Sep Increase your Customer Experience on the path from ABM to ABX
Posted at 21:00h
in B2B Lead Generation, Demand Generation, Inbound Marketing, S.M.A.R.T. ABM, VMintent
How do we get from account-based marketing (ABM) to an account-based experience (ABX)? By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX. Accurate, easy to understand information is key when creating a data-driven experience. This strategy helps...