Longer Sales Cycles, Smarter Sales Teams: How Reps Are Adapting
Change is the only constant in the world of B2B sales. Over the last few years, one of the most significant shifts has been the increase in the duration of sales cycles. Earlier, the sales cycle took weeks, but now it stretches more than a month or even quarters. The reason behind this lengthening of […]
Different Ways to Improve Sales Efficiency in 2024
Reports suggest that automation in sales is improving sales productivity by 14.5%. Are you keeping up with the latest tech?
How Buyer Enablement Can Change your Prospects to Loyal Customers
Adding more to your consumers’ knowledge about product subsequently results into positive impression and that leads to more sales and customer loyalty
Effects of Brand Equity on Revenue and Sales of the Company
“Learn how brand equity impacts sales and revenue for companies. Explore further the profound influence of brand perception on consumer choices” Building and maintaining a strong brand has become essential for companies looking to thrive and grow. Brand equity, which represents the value a brand adds to a product or service beyond its functional […]
How To Accelerate Your B2B Sales Pipeline In 2023?
A B2B sales pipeline represents the sales opportunities from prospect companies as they move through the sales process of MQL and SQL to a customer.
Optimizing Sales Cycles with higher value comes with expectations!
Todd Forsyth, chief marketing officer of Merits Technologies and former senior vice president of digital marketing at Dell, was at his best when he said, “To focus on the customer and deliver a personalized experience, you need to leverage all aspects of marketing collectively in a single approach.
