The Follow-Up Fallout: Top Mistakes Sales Teams Make with Marketing Leads
In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the generated leads consist of the perfect ICPs, but the bridge between marketing-qualified leads (MQLs) and converted leads is fragile, and small mistakes can lead to significant losses in conversion rates, […]
Longer Sales Cycles, Smarter Sales Teams: How Reps Are Adapting
Change is the only constant in the world of B2B sales. Over the last few years, one of the most significant shifts has been the increase in the duration of sales cycles. Earlier, the sales cycle took weeks, but now it stretches more than a month or even quarters. The reason behind this lengthening of […]
The Return of Gated Content: When and Why to Use It in Modern Demand Gen
We all are living in the world where modern B2B marketing is driven by the content, and how you deliver the content determines the value. Over the past few years, gated content has faced a lot of challenges and scrutiny as businesses leaned into open access to drive brand awareness and SEO performance. However, the dynamics […]
Verified Content Engagement Reloaded: Understanding Modern Buyer Behavior in 2025
In the changing world of B2B marketing, it is important to understand the behavior of modern buyers. As the digital transformation is accelerating and buyer expectations are shifting, businesses should skip tracking the old traditional engagement metrics like impressions and clicks because they don’t measure real interest. In 2025, Verified Content Engagement (VCE) is coming out as […]
From MQLs to Revenue: The Shift to Outcome-Driven Marketing Metrics
Marketing teams have focused their strategies on generating the marketing qualified leads (MQLs) over the years. These top-of-funnel metrics can give momentum to the businesses but don’t guarantee the impact. While the metrics like impressions, clicks, and MQLs (marketing qualified leads) served their purpose, the B2B marketing landscape has entirely changed now. Today, it’s not […]
Budget Scrutiny: How Marketing Leaders are Justifying Every Lead Gen Dollar
We are living in an economy where every dollar you spend is questioned and every metric is measured, and B2B marketing leaders are at question, and they have immense pressure to prove the ROI of their lead generation efforts. Earlier, Budget scrutiny used to be an annual affair— but now, it’s a regular practice; it’s a constant, […]
Thriving in a Tight Economy: Smarter Demand Gen Strategies
Economic downfall often pushes businesses to tighten their belts—and marketing budgets are usually first on the chopping block. But here’s the catch: cutting back on demand generation during a slowdown is like turning off the engine when you’re only halfway up the hill. If you want to thrive in a tight economy, not just survive […]
Enhancing Lead Quality with First-Party Data Strategies
The B2B marketing landscape is highly competitive, and businesses are continuously looking for ways that can help them in improving the lead conversions and maximizing conversions. Although many businesses find it difficult to generate results with inaccurate or low-intent leads, which waste resources and give poor ROI. The only way to overcome these challenges is to use first-party […]
Zero-Outsourcing: A Sustainable Approach to Demand Generation
In the fast-evolving dynamic world of B2B marketing, demand generation is the most important aspect for businesses that are looking to increase their sales pipeline with high-quality, accurate, and sales-ready leads. There are various companies that are outsourcing their lead generation to third-party vendors, but they face challenges like data inaccuracy, non-compliance and wasted sales efforts. […]
