Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, and Opportunities

In this latest episode of From the Source, Podcast series, Dave Steinmeyer sits down with Karina Shabelsky, Director of Digital Marketing at Suki AI, to explore how AI is transforming modern B2B marketing beyond the hype. Karina unpacks the practical ways AI is eliminating time-consuming tasks, from auto-generating campaign briefs out of meetings to turning raw GA4 exports into clean, actionable reports, so marketers can reclaim cycles for high-impact work.

She also breaks down why GEO and AI-optimized search are becoming non-negotiable, how intent data is sharpening ABM precision, and what today’s marketing teams should stop doing immediately.

If you’re a marketer looking for a no-fluff, practitioner-first perspective on building smarter B2B pipeline with AI at the center, this episode delivers exactly that.