Rebecca Halpern on Separating Real Buyer Intent from Noise in B2B Marketing

What separates high-performing B2B marketing teams from the rest? In this From the Source episode, Dave Steinmeyer and Rebecca Halpern discuss the shift from volume-driven tactics to intent-led strategies aligning it with the stakeholders and realistic performance expectations. Learn why not every lead is sales-ready that build trust across internal teams, this discussion reveals why relevance and alignment are the foundation of sustainable growth. If you’re looking to move beyond vanity metrics and build a smarter pipeline that converts, this episode is your blueprint.

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