First-Party Data: The Key to High ROI Demand Generation
Companies need to have smarter, more efficient and highly data-driven demand generation strategies to stay ahead of the competition. As we move towards a privacy-driven world, where the privacy rules and regulations are constantly evolving and third-party cookies are declining, businesses must move towards more sustainable yet effective ways to target and engage prospects. First-party data has […]
Want High Quality Leads? Start with True Data Ownership
Stop relying on third-party data and unlock the potential of your own insights. Discover how true data ownership can transform your B2B lead generation strategy It’s the ongoing battle to source the best prospects that makes B2B marketers agile in their approach. Since there is no shortage of options and technologies, it could be weak […]
Easily Calculate Cost-Per-Lead (CPL) for Your Business
Is your spending on lead even justified? Knowing CPL gives you clearer picture on how much you should spend on lead acquisition One performance indicator that would be worth noting is the Cost-Per-Lead (CPL). CPL assesses the cost of generating a new lead, and knowing how to determine it properly can enhance your marketing approach […]
Impact of Cost-Per-Lead (CPL) on Lead Generation Strategy
Are you really paying an average of $310 for a single lead? Read our CPL analysis and reduce the cost burden Every dollar spent on acquiring potential customers matters in business. As companies try to maximize return on their marketing investments, awareness and optimization of Cost-Per-Lead (CPL) has become crucial. CPL is a key marketing […]
Data-Driven Success: How First-Party Data Drives B2B Lead Generation
Always retarget your data because the chances of them boosting your lead gen is 150%, but the catch is most of that data is first party, do you, have it? Doesn’t matter if it’s a booming market or sloping recession, the quest for high-quality leads is relentless. Companies are constantly seeking ways to optimize their […]
