A Guide To Reach Your Target Audience Using Intent Data
Intent data is a powerful tool businesses can use to reach their target audience effectively. By analyzing intent data, you can create targeted marketing campaigns and sales efforts that resonate with your audience and increase the likelihood of conversion. It’s important to remember that intent data is just one part of a larger data-driven marketing strategy. It should be used with other data sources to view your target audience comprehensively.
What’s new in B2B marketing this year (2023)
B2B entities have been experiencing unprecedented changes in the global marketing ecosystem. In 2023, several trends are expected to impact B2B marketing.
