Maximizing B2B Lead Generation with First-Party Data Strategies 

Maximizing B2B Lead Generation with First-Party Data Strategies

First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types.¬† Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]