From Cold Calls to Clicks: Modernizing Lead Generation Techniques 

From Cold Calls to Clicks_Modernizing Lead Generation Techniques

Are you aware of it? When you mention a common LinkedIn group on a cold call, your success rate increase by 75%, but is it enough? Lets discuss!  Lead generation in B2B marketing over time has gone through one of the many ways. Cold calling and direct mail, that were seen as the prominent for […]

Elevate Your B2B Marketing Strategy with First-Party Intent Data and Analytics 

Elevate Your B2B Marketing Strategy with First-Party Intent Data and Analytics

Businesses are losing on average of $12.9 million per year to false data, intent data stands as the only solution to get out of this mud  Nowadays, having a data-driven marketing strategy is not something we pray for but rather a must. This therefore necessitates that the marketers adopt artificial intelligence and machine learning since […]