Why First-Party Data is the Gold Standard for B2B Marketing Success in 2025
In the ever-changing world of B2B marketing, data drives decision & customer interaction. However, marketers often need help to leverage data to its full potential. The phasing out of third-party cookies and rising privacy demands have left marketing teams scrambling to adapt. With the changing landscape of consequences surrounding false, inaccurate, unverified, or slow-responding data […]
Maximizing B2B Lead Generation with First-Party Data Strategies
First-party intent data, the most dependable data type, is 2.3 times more likely to help you exceed revenue targets than riskier data types. Even so, third party data has been used in lead generation for long. However, the focus has lately shifted on first-party data because of issues related to data privacy and other shortcomings […]
