From MQLs to Revenue: The Shift to Outcome-Driven Marketing Metrics
Marketing teams have focused their strategies on generating the marketing qualified leads (MQLs) over the years. These top-of-funnel metrics can give momentum to the businesses but don’t guarantee the impact. While the metrics like impressions, clicks, and MQLs (marketing qualified leads) served their purpose, the B2B marketing landscape has entirely changed now. Today, it’s not […]
How Verified Content Engagement Transforms Lead Quality and ROI
In the age of digital media, where content plays a crucial role in B2B marketing, businesses find it difficult to generate high quality leads pipeline to achieve substantial return on investment. While using traditional content marketing methods, businesses used to only reach out to a broader audience but were unable to get meaningful engagement. This […]
Hidden Costs of Lead Aggregators for B2B Marketers
Learn how quick lead generation can result in missed opportunities, wasted resources, and impact your brand’s success and budget. Those who seek a quick scale in lead generation irrespective of the relevancy of leads, opt for lead aggregators, and find themselves tangled in web of missed opportunities and wasted resources. Initially, these sites offer an […]
Monitoring the Effectiveness of Your GTM Strategy with KPIs and Metrics
Find out how to keep your business growing steadily by keeping an eye on key performance indicators and metrics for your GTM plan.
Improve Lead Quality and Conversion Rates with Lead Nurturing
Lead nurturing is building relationships with potential customers at every sales funnel stage. It involves providing value, addressing pain points, educating leads about your products or services, and guiding them through the sales process until they become customers.
