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Self-Service Buyer Behavior: Are Your Leads Engaging Before You Know It? 

Self-Service Buyer Behavior Are Your Leads Engaging Before You Know It

The modern B2B buyer has changed from what it used to be. Dramatically. In today’s digital world, buyers don’t wait for a sales call or a cold email to begin their decision-making process. Instead, they dive headfirst into self-service research, evaluating solutions, comparing vendors, and consuming content—all before your sales team even knows they exist.  […]

Verified Content Engagement Reloaded: Understanding Modern Buyer Behavior in 2025 

Content Syndication Reloaded Understanding Modern Buyer Behavior in 2025

In the changing world of B2B marketing, it is important to understand the behavior of modern buyers. As the digital transformation is accelerating and buyer expectations are shifting, businesses should skip tracking the old traditional engagement metrics like impressions and clicks because they don’t measure real interest. In 2025, Verified Content Engagement (VCE) is coming out as […]

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