The Impact of Influencer Marketing on B2B Lead Generation 

Incorporating influencer marketing into marketing strategies is crucial for B2B companies to generate high-quality leads.  In the era of digital marketing, influencer marketing has emerged as a powerful strategy for businesses to connect with their target audience. It has been observed that influencer marketing is predominantly used in the B2C industry but is now also […]

MQL vs SQL: Understanding Qualified Leads in B2B Industry

In the middle of the funnel (MOFU), potential consumers will most likely be converted from substantial potential leads. The actual targeted audience lies in the middle of the funnel (MOFU), which is the focal point of lead generation. It includes marketing-qualified Qualified leads (MQLs) and Sales Qualified leads (SQLs) commonly get more attention due to the revenue perspective.

Lead Segmentation: Effective Categorization of Engaging Leads

Lead segmentation is a critical process in modern marketing strategies. It involves dividing potential customers or leads into groups based on specific characteristics, behaviours, and preferences. This process helps businesses create more targeted and personalized marketing campaigns, which can increase conversions and sales.