Why First-Party Data is Critical for Privacy and Performance
Discover why first-party data matters in EMEA. Stay GDPR-compliant, build trust & boost results. Learn how—read now for marketing success!
Human + AI Collaboration: Redefining the Future of Lead Generation
Discover how AI collaboration and human verified leads are transforming B2B lead generation. Learn how to scale faster—read the full blog now!
Why Verified Engagement and First-Party Data Are the New B2B Standards
Explore the future of Verified Content Engagement that drives B2B success. Get verified leads—read the full blog now!
The Future of Verified Content Engagement: Trends Shaping B2B Success
Explore the future of Verified Content Engagement that drives B2B success. Get verified leads—read the full blog now!
Aligning for Impact: How Sales and Marketing Can Win Together
Success in today’s business landscape is more about how well your sales and marketing teams work together than about how well they work individually. sales-marketing alignment is not an option, it’s mandatory in order to achieve cross-team collaboration, B2B alignment, and eventually revenue success. However, many businesses continue to function in silos in spite of […]
Self-Service Buyer Behavior: Are Your Leads Engaging Before You Know It?
The modern B2B buyer has changed from what it used to be. Dramatically. In today’s digital world, buyers don’t wait for a sales call or a cold email to begin their decision-making process. Instead, they dive headfirst into self-service research, evaluating solutions, comparing vendors, and consuming content—all before your sales team even knows they exist. […]
The Follow-Up Fallout: Top Mistakes Sales Teams Make with Marketing Leads
In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the generated leads consist of the perfect ICPs, but the bridge between marketing-qualified leads (MQLs) and converted leads is fragile, and small mistakes can lead to significant losses in conversion rates, […]
Longer Sales Cycles, Smarter Sales Teams: How Reps Are Adapting
Change is the only constant in the world of B2B sales. Over the last few years, one of the most significant shifts has been the increase in the duration of sales cycles. Earlier, the sales cycle took weeks, but now it stretches more than a month or even quarters. The reason behind this lengthening of […]
The Return of Gated Content: When and Why to Use It in Modern Demand Gen
We all are living in the world where modern B2B marketing is driven by the content, and how you deliver the content determines the value. Over the past few years, gated content has faced a lot of challenges and scrutiny as businesses leaned into open access to drive brand awareness and SEO performance. However, the dynamics […]
Verified Content Engagement Reloaded: Understanding Modern Buyer Behavior in 2025
In the changing world of B2B marketing, it is important to understand the behavior of modern buyers. As the digital transformation is accelerating and buyer expectations are shifting, businesses should skip tracking the old traditional engagement metrics like impressions and clicks because they don’t measure real interest. In 2025, Verified Content Engagement (VCE) is coming out as […]
