More than 60% of B2B marketers say their lead generation vendors fail to deliver the lead quality they were promised — and yet, the cycle continues. Why? Because for years, the industry has accepted a status quo where volume overshadows quality, and transparency is an afterthought. At Vereigen Media, we believe it’s time to raise the standard — and replace outdated tactics with a model built on transparency, engagement, and results.
The problem isn’t getting leads — it’s getting the right ones. The ones who are real, reachable, and truly engaged with your message. The right people, at the right time, at the right companies. That’s what demand generation should deliver — and why so many marketers are fed up with traditional approaches that leave them guessing.
The Growing Trust Gap in B2B Marketing
Marketing teams are being asked to do more than ever: generate qualified pipeline, improve lead-to-close rates, support ABM strategies, and prove ROI. But they’re doing it with outdated tools and unreliable partners.
