Businesses are actively adapting to tap into new methods and evolutions in how they market their products. Content syndication has served as the primary vehicle for demand generation for B2B marketers for decades, and as with all marketing, it is evolving. The ubiquity of lead aggregators (who simply farm out lead generation to unknown third parties) and bad lead quality has cast a shadow on content syndication and marketers are looking for a better experience and a better result. The top priority of B2B marketers is to increase customer engagement and generate new prospects, however, many businesses have begun to struggle with wasted efforts on unqualified leads, leading to lower ROI. The existing content syndication methods need to evolve to generate those better results and provide a trustworthy, compliance driven model for companies to drive demand.
Vereigen Media identified these inefficiencies and introduced Verified Content Engagement (VCE) which offers a groundbreaking advancement in content syndication designed to deliver actionable prospects with high quality engagement to marketing professionals. Vereigen Media focuses on verified interactions exclusively from our first party data, ensuring that targeted prospects actively engage with the content before being qualified as a valid lead, transforming content engagement into real business opportunity.
