Skip to content 
The cybersecurity industry is undergoing a major transformation, and marketing has become a key driver of business growth. As organizations strengthen digital security initiatives, marketing strategies are evolving to build trust, improve buyer engagement, and support data-driven investment decisions.
Vereigen Media’s Cybersecurity Marketing Spend Benchmark Report 2026 provides strategic intelligence on how cybersecurity vendors are adapting their marketing investments in an increasingly competitive landscape. The report highlights emerging trends, spending priorities, and the growing importance of trust, verified engagement, and account-based marketing in driving business performance.
According to the report, the global cybersecurity market was valued between USD 210 billion and USD 225 billion in 2025 and is expected to reach USD 375 billion to USD 400 billion by 2030, growing at a CAGR of 10–12%. Growth is being driven by increased cloud adoption, zero-trust security frameworks, identity security initiatives, AI protection, and the need to secure critical infrastructure.
The research also reveals a shift in cybersecurity marketing strategies. Organizations are moving beyond awareness-focused campaigns toward intelligence-driven marketing built on first-party data, verified engagement, AI-powered targeting, and account-based marketing. These approaches are helping vendors improve marketing efficiency, strengthen buyer trust, and generate measurable pipeline growth.