Every B2B marketer knows the frustration of lead validation. In demand generation, where data is outsourced or collected, it may initially show engagement, such as- clicks or open rates, but it often leads to disappointment. Trusting such outsourced or collected data without lead validation can result in outdated or unqualified leads that do not even align with the ideal customer profiles (ICPs). This issue results in wasted time, low morale, lost opportunities, and reduced conversion rates. That’s why lead validation before CRM handoff should never be an option.
At Vereigen Media, let’s understand why lead validation before CRM handoff should be crucial and how to make lead validation the foundation of your growth strategy.
The High Cost of Unvalidated Leads
Without validating leads, your CRM becomes more cluttered with invalid and inaccurate leads, which results in:
- Wasted time: Sales reps spend hours chasing the invalid leads that weren’t aligning with your ICP, which leads to waste in time, money, and resources.
- Low morale: After wasting time, money, and content asset sales reps lose confidence, lowering morale to work on the marketing data, as every second lead is a dead end.
- Reduced productivity: Instead of driving revenue, sales cycles stall.
According to Salesforce– sales reps spend less than 30% of their actual time in selling and connecting with customers.
When leads are not validated, businesses face several issues such as- wasted sales cycles, damage to brand reputation, low conversion rates and poor ROI.
Why Lead Validation Matters Before CRM Handoff
Lead validation matters more than the CRM handoff as it goes beyond just cleaning lists. It ensures that each lead is a real opportunity.
Key benefits include:
- Accuracy: Verify manually the intent data that aligns with your Ideal Customer Profile (ICP).
- Intent: Showing intent signals when prospects are researching solutions, aligning yours.
- Compliance: Meet privacy regulations such as GDPR, CCPA, and other regulations.
- Efficiency: Provide sales teams with leads that are ready for meaningful conversations.
Human Verification: The Gold Standard
Technology can flag incomplete data, but only human verification can guarantee accuracy. At Vereigen Media, our in-house team verifies every record by eliminating duplicates or irrelevant contacts that make their way into your CRM.
- Zero outsourcing with full transparency and higher trust.
- Bounce rate under 2% globally.
- More than 200 data experts ensure accuracy and compliance while verifying the data.
Humans at the center of lead validation lead your CRM with accuracy.
First-Party Data: Genuine Direct Connection
Third-party lists are often outdated, inaccurate, and risky. With privacy laws tightening, relying on them can lead to compliance nightmares. That’s why first-party data is the foundation of adequate lead validation.
At Vereigen Media, we manage more than 107 million continuously validated first-party contacts. We validate this data every 45 days. This means:
- Validated leads are accurate and relevant.
- Every record is trustworthy and privacy-compliant.
- Sales teams can trust the data they’re working with for boosting conversion and ROI.
The Role of Verified B2B Engagement
We syndicate your content to key decision-makers at the right time, ensuring meaningful engagement. Our verified content engagement solution tracks time spent and other intent signals, confirming genuine interest.
This ensures that every lead delivered to your CRM:
- Engages meaningfully.
- Match your Ideal Customer Profile (ICP).
- Shows genuine intent signals.
That’s what we mean by verified B2B engagement, real people, real interest, real outcomes.
Vereigen Media’s Approach to Lead Validation
At Vereigen Media, we believe in leads. done right. at every step. Here’s how we deliver leads with confidence before CRM handoff:
- Demand Generation: Qualify leads backed by engagement data for long-term success.
- Verified Content Engagement: Put your content in front of decision-makers at the right place at the right time. This helps generate high-quality leads.
- VM Engage: An advertising solution that helps drive measurable business growth.
- ABM Campaigns: Target the overall buying committees for real B2B growth.
- Event Registration: Delivers high-quality, human-verified guaranteed registrants for maximum impact.
With 100% internal execution and no outsourcing, we ensure quality at the source. Leads. Done. Right.
Business Outcomes You Can Expect
Leads must be validated, and the data must be clean before CRM handoff, which helps you transform results.
- Higher conversion rates: With clean and validated data, sales teams can focus only on prospects who are genuinely interested.
- Stronger brand trust: Connecting the ideal profiles with relevant data helps you build credibility.
- Increased ROI: Spending every marketing dollar, time, and resource works harder.
- Operational efficiency: Less time wasted, more revenue generated.
Lead validation is crucial for effective sales and marketing alignment. Verify that leads are accurate, verified, and engaged before adding them to your CRM to improve conversion rates and strengthen your brand reputation.
When planning your growth strategy, don’t just rely on third-party data vendors. Prioritize leads that are worth your team’s time and budget. At Vereigen Media, we help global B2B brands across- IT, tech, sales, marketing, service, and other industries.
Ready to eliminate bad data?
Book your free strategy session with Vereigen Media today and see how we deliver Leads. Done Right.
Leads. Done Right.
By Akash Waghmare
