How ABM helps create a successful lead generation program

Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors. Consider creating a campaign targeting IT Managers for a product-based company. If the reach is filtered based on the revenue, employee size, or even the industry, you still get a hell lot of companies. 

You need to sort companies that may be interested in the product the client is offering. This increases the time you invest in sorting companies that could have been utilized for a much better purpose. You get results, however, the time invested here is comparatively much higher.

The time invested could have been saved if you already had a target company list. You know, the leads generated here will be from a group of audiences actually interested in your product.

How ABM Impacts Lead Generation Industry?

If you have worked on Lead Generation campaigns, you must be aware of how reaching a target audience plays a vital role.

How ABM Drives Successful Lead Generation

ABM considers three main categories: targeting, engagement, and measurement.

1) Targeting the right accounts:

ABM gets you access to technologies and can target and manage accounts that are worth your time and will result in the highest ROI. This also gives you access to centralize targeting and managing in one place.

The target account list is created considering various factors, however, mostly focused on high returns, territory, revenue, product interest.

2) Engagement across channels:

You can design and run the personalized campaigns on a single platform for multiple channels, reducing the need to manage them individually. Thus, you can run cross-campaigns at ease, and deliver comprehensive, target-driven results.

3) Measurable results:

Your strategy needs to be measurable, so you can calculate success over time, and have an idea about the scope for improvement. This requires creating a dashboard that helps to analyze in one place.

ABM helps you create an optimized plan where, on a single platform, you create multiple campaigns and manage them, resulting in refined results. With increased ROI you create a much successful campaign as compared to non-ABM campaigns, which meet your short-term marketing goal and long-term revenue growth.

More Posts

The Follow-Up Fallout Top Mistakes Sales Teams Make with Marketing Leads

In B2B marketing, lead generation is just half the work. The real war is won or lost when sales teams follow up. At times, the

Read More »
Longer Sales Cycles, Smarter Sales Teams How Reps Are Adapting

Change is the only constant in the world of B2B sales.  Over the last few years, one of the most significant shifts has been the

Read More »
The Return of Gated Content When and Why to Use It in Modern Demand Gen

We all are living in the world where modern B2B marketing is driven by the content, and how you deliver the content determines the value. Over

Read More »
Verified Content Engagement Reloaded Understanding Modern Buyer Behavior in 2025

In the changing world of B2B marketing, it is important to understand the behavior of modern buyers. As the digital transformation is accelerating and buyer

Read More »
From MQLs to Revenue The Shift to Outcome-Driven Marketing Metrics

Marketing teams have focused their strategies on generating the marketing qualified leads (MQLs) over the years. These top-of-funnel metrics can give momentum to the businesses

Read More »

Get In touch

Don't miss out on updates and valuable content !